Each clue is one part of the system the show is built on. Each one unlocks at 11:11 AM.
Clue 1
Getting found
Unlocks Mon 2 Nov at 11:11 AM
How the right customers find you first
How the right customers find you before they find the company down the street. Episode one starts here.
Clue 2
Following up
Unlocks Thu 5 Nov at 11:11 AM
The calls you already paid for
Answering, quoting and following up, so the calls you already paid for turn into booked jobs.
Clue 3
Doing the work
Unlocks Sun 8 Nov at 11:11 AM
Why customers call you back
Running the jobs so well that customers call you back and send their friends. Then it all comes together on 11.11.